When he died in 1959, his son, Alexandre, ran the gallery until his own death in 1987. Together they amassed tens of thousands of photographs, letters, index cards and more that chronicle a slice of art history.
“It was important to keep it clear and focused,” said Michelle Elligott, who runs the museum’s archives, explaining that the amount of material to choose from was overwhelming. “We wanted to educate the general public who may not have heard of the Rosenberg gallery by illustrating its importance in the history of 20th-century art. And for those who already know the name, we have tried to show the relationship the two protagonists — Paul and Alexandre Rosenberg — had with these modern artists.”
The gallery originally opened in Paris, but when World War II broke out, the Rosenbergs fled to Manhattan, arriving in 1940 and opening a space on East 57th Street a year later. Some of the inventory and records were confiscated in Europe, although much has been retrieved over the years.
Throughout its existence the gallery sold and donated important works to the Modern, including Picasso’s “Harlequin” from 1915 and Cézanne’s “Château Noir” from 1903-4.
Van Gogh’s “Starry Night,” one of the museum’s most popular paintings, came from the Rosenberg gallery. On view will be a 3-by-5 index card on the painting with a photograph from the original glass negative.
PARIS MASTERPIECES HAVE TOURISM OPERATORS STARRY-EYED
Masterpieces From Paris is the largest and most valuable collection of art ever exhibited in Australia and features 112 paintings including works by Vincent van Gogh, Paul Gauguin, Paul Cezanne and Claude Monet.
The priceless works are on loan from the Musee d'Orsay in Paris and it is the first time they have been brought together in an exhibition outside of France.
The NGA is running its largest-ever marketing campaign to promote the exhibition around the country.
Around 250,000 visitors are expected to see the exhibition, 70 per cent of whom are predicted to come from interstate and stay overnight in the capital.
David Marshall from the ACT Tourism Taskforce says it could generate $40 million for the local economy.
"We're hoping that it will be a record summer for Canberra," he said.
"If you provide a reason for Sydney-siders in particular and regional New South Wales people to come to Canberra they will come.
"So events and exhibitions of national or international significance are very important tourism drivers into the ACT."
French ambassador Michel Filhol’s wife, Catherine, was so enamoured of the National Gallery of Australia’s latest blockbuster exhibition that she saw it twice, heaping praise upon Masterpieces from Paris: Van Gogh, Gauguin, Cezanne and Beyond.
She is one of more than 60,000 visitors to the exhibition since it opened a month ago.
It continues until April, on track for its target of 230,000 visitors.
According to the gallery’s assistant director, Shanthini Naidoo, about 70 per cent of visitors have come from interstate.
Ms Naidoo said she was pleased the gallery had drawn tourists to the capital at a time that tended to be quiet for restaurants and cafes.
‘‘We’ve been doing a lot of interstate marketing with the support of the ACT Government – it’s great to see it’s working,’’ she said.
‘‘The feedback from our visitors is overwhelmingly positive.’’
Of the 112 masterpieces, Ms Naidoo described van Gogh’s self-portrait, his work Starry Night, and Gauguin’s Tahitian Women as highlights.
In fact, the exhibition as a whole was a rare opportunity for art lovers.
‘‘There aren’t many Post-Impressionist works in Australia and because of their value, it is unlikely that Australian galleries will be able to purchase them.
‘‘To be able to see this many Post-Impressionist works in Australia is a oncein-a-lifetime opportunity.’’
Senior curator Christine Dixon supervised the exhibition.
It took four of Australia’s curatorial team working with curators of the Musee D’Orsay in Paris, along with transportation and installation teams, to mount the exhibition.
The paintings are displayed differently from the way they were shown at their home in Paris, but the National Gallery’s display has been lauded.
‘‘One of the things the director of the Musee D’Orsay, Guy Cogeval, commented on at the opening was how well-lit the paintings are,’’ Ms Naidoo said.